Topic outline

  • Business Development and Selling Skills

    This one or two day course is delivered onsite and looks at key business development and selling skills with a view to applying these in practice. Providing delegates with the key communication skills of effective listening and questioning and how to deal with objections and gain commitment.



    Course Code BUI-002
    Region UK
    Delivery Classroom
    Role Role: Manager/Senior Manager, Supervisor
    Competence Business Improvement
    Sector Sector: Chemicals, Composites, Downstream Petroleum, Explosives, Industrial Biotechnology, Medical Biotechnology, Medical Devices, Pharmaceuticals, Polymers, Signmaking

    This Course is Aimed at

    All Leaders and Managers who are or will be involved in business development and selling skills as part of their current or future roles.

    Overview

    This programme is based on a typical sales sequence from prospecting and qualifying potential accounts, through initial contact, winning appointments, needs analysis, demonstrating benefits, handling client objections and obtaining commitment. Critical business development competencies are discussed and practised including effective listening, asking the right question types, planning next steps and ensuring long-term client approval.

    Programme Content and Key Areas

    • Defining current best practice in business development and sales
    • Consultative and service-based business and how to develop it
    • The sales sequence and its importance
    • Moving clients effectively and professionally along the sales sequence
    • Key communication skills of effective listening and questioning
    • Dealing with objections and gaining commitment
    • Ensuring long-term client approval

    Learning Outcomes

    •  Outline current best practice in business development and sales
    • Set out the key requirements for ethical business development
    • Relate the sales sequence to current client situations
    • Explain the differences between continuation and development
    • Improve key communication skills of effective listening and questioning
    • Demonstrate effective strategies for handling objections and gaining commitment
    • Plan for effective methods of ensuring long-term client approval.

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     01325 740900

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